The finest spirits of Japan
are coming to you

Did you know it takes up to 10 years to become a sushi chef? For the first two years, all apprentices are tasked to perfect one thing: the rice. Day in, day out, that’s all they do. Once the sushi chef is satisfied with their method, they move onto Tamago Yaki (omelette sushi) and eventually start filleting fish after that – sometimes up to three years after starting their apprenticeship.


The Japanese are masters of their craft. They know good things take time, hard work and persistence. To sample perfection in a bottle, we’re bringing Japan to you with a premium new range of whisky, sake and gin.

Explore our full range of Japanese products

Asahara Shuzo

Founded in 1882 by Zenjiro Asahara, the family brewery of Asahara Shuzo is located near the Chichibu mountains. Today the sake brewery is run by Kenichi Asahara – the fifth generation of the long lineage of Asaharas. Led by two young Toji (or masters), Asahara delivers sake, plum wine and Yuzu wine with plenty of character and creativity.


Shin stands for integrity, one of the core principles of Samurai tradition. Since launching in 2021, Shin embodies the principle, creating high quality liquor. From whisky, plum wine, Tokiiro gin, Yuzu wine, Hideyoshi and Ikomahouzan sake, Shin develops uniquely Japanese products.

Shinobu distillery is located in a beautiful area Niigata prefecture of Japan, a place that is praised for its rich white treasures of “water source”, “white rice” and “sake”.

In the distillation house, there is a passionate whisky enthusiast and experienced brewer “Usama Ken”, who is also the founder of Niigata Beer Co. Ltd.. As an innovator at heart, Mr. Usami was the first brewer to apply secondary bottle fermentation and aging in Niigata Beer. As an experienced brewer, Mr. Usami dreams of creating a local whisky distillery that will be able to showcase the quality of local pure water and serves the passionate community of spirit lovers. Eventually in 2017, Mr. Usami obtained the first whisky license for Niigata (another first!) and thus started his journey as taking on a distiller role.