Y is not the story of a man but of a men generation: creative and doers they dare to follow their passions and intuitions; to ask themselves the right questions & create their own path to self-accomplishment. The bottle is sharp & minimalist in its construction but keeps a strong creative signature with the surprising Y notch on the back. The eau de toilette represents the dual personality of those men: clear & bright on the top notes while strong & sensual on the heart & base notes. A white & dark masculine fougere, Y is the scent of freedom to dream, dare & live to be accomplished. Everything starts with a why. #ThatsY