Lancôme offers an extreme version of its iconic mascara: • Extreme Volume: This new mascara provides extreme volume, from root to tip. The eyelashes look amplified from corner to corner. Create colume in a few easy strokes. • Extreme Hold: The new formula lasts for up to 24 hours. • Extreme Intensity: The Noir Extrême shade offers an unprecedented intense black pigment. Lancôme unveils its new application technique that effortlessly creates perfectly open, full and long lashes. The “Swan-NeckTM” wand and high-precision brush can grab lashes close to the roots to beautifully fan them out, corner to corner. What make the difference "The “Swan-NeckTM” wand and high-precision brush enables an easy application technique.