Coors was born in the Rockies in the 1870s and in 1978, Coors Light was born. In the relentless pursuit to brew the world’s most refreshing beer, the Coors family looked to the mountains and to the power of cold. Coors has consistently set the sustainability standard ever since pioneering the aluminum can in the 1950s. Coors Light is always lagered below freezing to give the beer its clean, crisp taste.