The hops used to brew Beck’s today, still come from the Hallertau region in Germany, and every bottle of Beck’s is brewed according to the uncompromising German Reinheitsgebot (Purity law). With a strong and committed heritage, Beck’s has had only 6 brew masters throughout a 125 year history.

Just as the brand has remained true to its heritage, The Beck’s spirit inspires consumers to stay true to themselves, to make their own choices, and to embrace the freedom to live life according to their own ambitions.

Today, Beck’s is the world’s No. 1 German beer present in more than 8 countries worldwide.