Absolut vodka was established in 1879 by Lars Olsson Smith and is produced in Ahus Sweden but owned by the Pernod-Ricard Group who bough Absolut in 2008 for 5.63billion Euros. Absolut vodka goes through a unique distillation process known as fractional distillation which produces Vodka without fusel alcohol, which can cause off flavours to vodka and is sometimes described as being 'spicy' or 'hot', not what you want from a smooth vodka. It is made exclusively from natural ingredients, and unlike other vodkas, it doesn’t contain any added sugar.In fact Absolut is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.The purer the vodka, the better it blends with other aromas meaning Absolut Vodka brings out the best in other tastes too.