Malbec World Day (MWD) is a global initiative created by Wines of Argentina that seeks to position #MalbecArgentino in the world and highlight the success of our national wine industry.

Held for the first time on April 17, 2011, MWD managed to position itself as a historic event in the promotion of #VinoArgentino worldwide and is now part of the international calendar. This campaign has the support of the Ministry of Foreign Affairs, International Trade and Worship and the Argentine Wine Corporation (COVIAR), and is part of the Argentina 2020 Strategic Wine Plan.

Every year, Wines of Argentina organise an array of activities in the main export markets, in addition to events organised by Argentine representatives abroad and independent initiatives that place Malbec at the center of a global toast. The immense impact achieved by this activity has led to the experience being replicated within the country as well by the Provincial Governments of Argentina and local entities.