IDS began a journey with Kids for Kids in 2008, a journey that has played a big part in our success. Once a company makes a serious commitment to help children who are literally dying of hunger, it’s not possible to stop. So, we must be successful, we must increase our efforts year after year to do what we can to enhance the lives of the children in Darfur who are living the harshest lives on the planet.Through events like The Ambassadors’ Ball in London we have been able to raise over $350,000. Other initiatives we have organised and funded have provided water pumps in remote villages. This is life changing for children who would otherwise walk for 6 or 7 hours a day to collect water in Jerry cans. Our commitment to the children in Darfur will continue for many, many years to come. Kids for Kids key project is a goat loan – as they don’tlieve in charity; we believe in enabling people to help themselves. Children are malnourished in every village. Many have had no protein, minerals or vitamins for months on end which not only means lasting damage to them physically, but their IQ is reduced, often irreparably. Goat’s milk transforms a child’s health.